Sometimes someone come up with a very simple idea with a huge potential. This is one of those. Eric Mankin has created a very simple but powerful tool for evaluating the commercial success for new and innovative product. Its very intuitive, simple and powerful. Expect it to become The Standard Tool for evaluating products. The article describing the tool is published in the excellent newsletter Strategy&Innovation from Harvard Business School Publishing & Innosight.
You will have to buy a reprint of the article for 4 USD in pdf-format. It’s worth it.